DeviceAnywhere.com Blog

Funny conversaton with the GSM sales guys

Folks,

I want to share this email thread with everyone (read it from the bottom up for maximum impact) - this is an exchange we have been having with our sales rep who we are working with to get a spot in next year's 3GSM show in Barcelona.  It is pretty amusing, so read on (I've removed people's names for obvious reasons)

From: GSM Sales Guy
Sent: Tuesday, May 20, 2008 8:53 PM
To:

DeviceAnywhere Coordinator

Subject: Re: Hall 7 position

DeviceAnywhere Coordinator

Your space is now released. I am your accout manager as 3 have already told you . I will send you the floor plans and offer one more option when we next reach you on the points list, I have now offred you 2 better options which you have declined.

I repeat for the final time that you get offered one option at a time, not everything that is left I repeat again that if you do not take an option then you remain with the space you signed for at the event and there is a 50% cancellation fee which rises to 80% in July.
I have copied this to head of exhibition sales should you wish to hear the same from him.

Once youhave reviewed the floor plans please tell me your new preference, however i repeat again that it is unlikely you will get a better psution than the 2 I have already offered you.

Thank you.

GSM Sales Guy

Sent from handheld so please excuse any errors

----- Original Message -----
From:

DeviceAnywhere Coordinator

To: GSM Sales Guy
Sent: Wed May 21 01:17:25 2008
Subject: RE: Hall 7 position

GSM Sales Guy,

This is my final confirmation that we are releasing 7b55 in Hall 7. We would like to see what is available in other halls please.

If you are the person to coordinate that then fine, otherwise please redirect us to the correct contact.

We will need floorplans showing all available space matching or close to our original request.

Thank you!
DeviceAnywhere Coordinator

DeviceAnywhere
________________________________

From: GSM Sales Guy
Sent: Monday, May 19, 2008 5:13 PM
To:

DeviceAnywhere Coordinator

Subject: Re: Hall 7 position

So not 7b55? You won't get better than that in hall 7 or another hall unless some body cancels.

GSM Sales Guy

Sent from handheld so please excuse any errors

----- Original Message -----
From: DeviceAnywhere Coordinator
To: GSM Sales Guy
Sent: Tue May 20 01:10:15 2008
Subject: RE: Hall 7 position

GSM Sales Guy,

We would like a better space than what we have, whether that’s in hall 7 or not. We would like to see what other options are out there.

Make sense?

DeviceAnywhere Coordinator
________________________________

From: GSM Sales Guy
Sent: Monday, May 19, 2008 5:07 PM
To:

DeviceAnywhere Coordinator

Subject: Re: Hall 7 position

Ok just so I get it right. You don't want to be in hall 7.

GSM Sales Guy

Sent from handheld so please excuse any errors

----- Original Message -----
From:

DeviceAnywhere Coordinator

To: GSM Sales Guy
Sent: Tue May 20 00:54:30 2008
Subject: RE: Hall 7 position

GSM Sales Guy –

We are releasing this current space and would like to look at options in other halls.

Please send us stand locations available in other halls as well as floorplans for review.

Thank you
DeviceAnywhere Coordinator

________________________________

From: GSM Sales Guy
Sent: Monday, May 19, 2008 4:42 PM
To:

DeviceAnywhere Coordinator

Subject: Re: Hall 7 position

DeviceAnywhere Coordinator,
We do not seem to be understanding eachother. You get one offer at a time depending on what you ask me to look for. If we offered the whole floor plan to all 1600 companies we would never be able to finish the floor plan in time. If you want me to offer you stands in other halls, I can, but one at a time. As I said before there are no better positions than the one I am now offering you. Which is a corner on a main aisle.

GSM Sales Guy
Sent from handheld so please excuse any errors

----- Original Message -----
From:

DeviceAnywhere Coordinator

To: GSM Sales Guy
Sent: Mon May 19 19:57:25 2008
Subject: RE: Hall 7 position

GSM Sales Guy –

We would like to be able to see for ourselves what is available in the other halls before we commit to this stand.

Please let me know how to do this.

Thank you!
DeviceAnywhere Coordinator
________________________________

From: GSM Sales Guy
Sent: Monday, May 19, 2008 3:02 AM
To:

DeviceAnywhere Coordinator

Subject: RE: Hall 7 position

Hi,

I am not sure I understand? I am the person who can tell you what is available and I am telling you that the best space I can offer you at this time is the one in Hall 7. There is not a “better” stand in other halls that I can offer you.

We only offer one option at a time to people looking to move..

Thanks

GSM Sales Guy
________________________________

From: DeviceAnywhere Coordinator
Sent: 16 May 2008 19:17
To: GSM Sales Guy
Subject: RE: Hall 7 position

GSM Sales Guy –

Can you or someone else tell me what are the options in the front halls?

That would be helpful.

Thank you!
DeviceAnywhere Coordinator

________________________________

From: GSM Sales Guy
Sent: Friday, May 16, 2008 3:01 AM
To:

DeviceAnywhere Coordinator

Subject: RE: Hall 7 position

Hi,

Yes you can switch halls but you are unlikely to get a “better” position than the one offered in Hall 7.

Thanks

GSM Sales Guy

________________________________

From:

DeviceAnywhere Coordinator

Sent: 15 May 2008 17:05
To: GSM Sales Guy
Subject: RE: Hall 7 position


Mr. GSM Sales Guy –

I”ll have an answer for you today. Thanks for the email.

Just one question – Is it possible for us to switch halls? And if so, who do we talk to?

Thank you!
DeviceAnywhere Coordinator

________________________________

From: GSM Sales Guy
Sent: Thursday, May 15, 2008 5:12 AM
To:

DeviceAnywhere Coordinator

Subject: Hall 7 position

Hi DeviceAnywhere Coordinator,

Please could you let me know whether you are going to take the option of 7 B55?

Thanks

DeviceAnywhere is FIVE!

Time flies....

It feels like yesterday (April 2003) - we were running around pulling together our first customer demo, a Frankenstein device, with wires hanging out, a 3 person team, a promise of what could be...

...and April 2008 marked the completion of our fifth year in business...hurray!!

...and of-course, in the flurry of business activity that we are all engaged in...demos, meetings, presentations, product development, launches, IT operations, etc. etc., our fifth birthday passed by silently - and no one even noticed it until Dave (co-founder) pointed it out to me the other day - clearly we have matured, and are now looking forward to the next five years of continuing and accelerating success...

Happy Birthday DeviceAnywhere...

DeviceAnywhere a finalist in TWO categories at SOFNET

I was in Europe last week (seems like I am in Europe every other week, I'm not getting used to these trans-Atlantic flights; yes, I travel cattle-class; yes, biz class would be much better; but, we're a hardworking startup...) participating in the SOFNET conference in London's Olympia conference center.

The conference was good - focused on the merging points of networks and software, and mobility was an important track in it - given how mobility inherently brings networks and software together to make everything more useful.  I spoke on a panel about  convergence (which is a very fluid concept given that we see convergence all around us, and so people had a very wide spectrum of ideas to present on this topic). 

Additionally, we were finalists in two award categories at this event, which was very exciting, and gave us excellent recognition at the show!  Here is the full press release.

I also gave an interview to TelecomTV, which was a nice experience - and Martyn Warwick asked me all the right questions for me to explain everything that DeviceAnywhere (including DeviceAnywhere Consumer) is all about.  Here is my interview (and btw, this was a one-take-interview - no edits, which was really cool!)

http://web20.telecomtv.com/pages/?id=20a7a68a-2059-4789-b41e-300f9df23236&vidid=2819&view=video&page=1

With each trip to Europe I learn a bit more about the business culture there.  We are making big strides in that marketplace now.  We're in the process of setting up an office in Cambridge, UK, and we'll be staffing up that office with a few sales and technical resources (if anyone knows any interesting field/inside sales people, please forward them to me at fsyed@deviceanywhere.com).

For one day before the SOFNET event I was in Paris talking to several French journalists about our recently announced partnership with Mobile Distillery, the premier porting technology provider.  Those discussions went really well, and we have already gotten immense press coverage as a result, and more on its way. 

...and BTW, the Eurostar (train) is an excellent way to go between London and Paris (I took the last train back to London), except I have no idea why they have face-to-face seating, which makes the already-small leg room - tiny; I'm not a tall guy by any means, but it was really uncomfortable to say the least...

...back to business...another thing to watch out for from DeviceAnywhere is our growing list of DeviceAnywhere Connect partners (Mobile Distillery is one of them) - our goal is to bring value-added partners to the table, so that our customers can enjoy a good combination of best-of-breed solutions to get their work done - faster - better - cheaper....

FIERCE 15 - we're on it!

I have some great news to share with everyone - we have been named in the prestigious (and much coveted) Fierce 15 2008 list.  The full press release is here.

Congratulations to my team for helping make this happen....and thanks to all of our great customers and partners for shaping DeviceAnywhere into a worthy business...

I remember, when I and Dave started DeviceAnywhere, we looked at that year's Fierce 15 list and said, "we need to get on this list, soon" - you know how you crave something, but know you have to work long and hard to get it...thankfully, another vision fulfilled....

...on to the next goal...

A new look for DeviceAnywhere, a new logo, a new brand

"Hi, I'm from Mobile Complete"

"I'm sorry, I don't know Mobile Complete"

"Are you familiar with DeviceAnywhere?"

"Sure, we use it all the time"

"We are the same company, DeviceAnywhere is our product"

"Oh!  I see....we love your service..."

....the above....is a typical first-time conversation that we regularly have with customers and prospects - and we have been facing this issue for a long time now.  DeviceAnywhere as a brand has far outpaced Mobile Complete as a brand....and as 'marketing Gods' will tell you, why market two brand, suffer brand dilution, and have frustrating first-time conversations like the above, when you can just as well focus all your energies on a single brand?

An even worse (some may say funnier) conversation:

"Hi, I'm from Mobile Complete.  We provide a network of remotely accessible real handsets"

"Sorry...we are already working with your competitor...I think it is called DeviceAnywhere"

"You'll be glad to know we are the same company, DeviceAnywhere is our product"

"Well....why didn't you say so?"

When this happens to you a lot at tradeshows and during phone conversations, you know you've got to change something....and that is exactly what we've done.

At CTIA 2008 Las Vegas we unveiled a new website with a new logo and a new look and feel.  We are now accessible at www.DeviceAnywhere.com, and all the content originally located at www.MobileComplete.com can also be found here (in fact that domain also points to DeviceAnywhere.com now).  This project was internally called the 'website fusion project'....congratulations to everyone for getting this project executed so successfully.

We are still in the process of making some updates and changes to the site as I write this....

You'll see we have a new logo...the globe with the splotches...denotes the anywhere-to-anywhere model that is the gist of our offerings.....any user, from anywhere....to any device, anywhere. 

All of our products now lie under the DeviceAnywhere brand:

DeviceAnywhere:  Remote access and collaboration

DeviceAnywhere Pro:  A comprehensive test automation and scripting environment

DeviceAnywhere Monitoring:  QoS monitoring from the end user perspective

DeviceAnywhere Consumer:  Fully interactive virtual phones offered over the Web

....and most importantly....

'DeviceAnywhere by Mobile Complete' is our approach to push DeviceAnywhere to the forefront as our 'brand', and pull Mobile Complete into the background (but it is important to keep Mobile Complete - the name - around for a little while longer to avoid confusion the other way round; after all, some people do know us as Mobile Complete.  Expect to see 'by Mobile Complete' getting smaller and smaller and smaller....until it disappears...and we are ultimately referred to as, simply...

...DeviceAnywhere...

I'm back from a hiatus...DA Japan live!

Folks,

I have this habit...a spurt of activity...followed by prolonged periods of inactivity...when it comes to this blog.

In any case, the new season - the SF Bay Area warming up nicely - is thawing me out - and I am back to update everyone on a few things that are going on at Mobile Complete.

Many of you may have heard....we launched DeviceAnywhere Japan in March!  It is indeed great news for us and for our community of customers - because now you can test all your mobile applications on the far away Japanese networks - all from the convenience of your desktop computers.  This system currently contains about 30 or so handsets across 4 operators:  NTT DoCoMo, KDDI, Softbank, and Wilcom.  We will continuously add more handsets to this setup...stay tuned.

Of-course we all know how difficult it is to support the Japanese market - given that Japanese phones can, for the most part, not be made to work on any network outside of Japan, which makes all of our jobs a lot more difficult.  Hopefully, you'll be able to leverage DA Japan to ease some of this pain, and get faster penetration in a market as big as, and as lucrative as Japan.

Incidentally, at the launch of our DA Japan system, I visited Tokyo for a brief period.  This was my first visit to Japan, and I was quite impressed with how everything works there.  Note that over the past 6 months I have made numerous global trips, so now I can compare and contrast the various places, how they do business, how they work, and what clicks - more confidently.  It helps to see such diversity of humanity and culture in such a short amount of time....gives you perspective....

More on Japan in later posts, since I am still learning more about the business culture there...and no doubt will make more trips to that part of the world over the next few months.

I'll look forward to seeing you all benefit from DA Japan....let us know if you face issues, or if you have any sort of feedback on this topic.  Thanks.

DeviceAnywhere FRANCE is live!!

Folks - great news - this Monday we announced the availability of DeviceAnywhere FRANCE.  Yes, we've setup shop in France, and currently have 30+ handsets running across the three French operators, Orange, Bouygues, and SFR.  Over the next couple of months we will add dozens more to the current set....so stay tuned!

And if you didn't already know this, we have been live in Germany since September....which means, we currently have DeviceAnywhere running in 5 countries (USA, Canada, UK, Germany, France).  Stay tuned for more locations to come online next year - Japan, Spain, Italy....

So if you are building applications for launch in any of these countries, you no doubtedly need to test on-device, in-network - with the launch of DA France we have brought French phones and networks to your desktops.

I also want to announce here that our DA France launch has been done in conjunction with a partnership with PACA Mobile Center (who have been very helpful, may I add).  We look forward to bringing more products and services to the French marketplace!

Happy testing....and Happy Holidays to everyone...

TryPhone.com launched!

Today we launched a brand new product - something that has been in development in stealth mode for a while.  Basically it is a website that provides fully interactive virtual mobile handsets so consumers can try-before-they-buy handsets. 

Our goal is to make the mobile phone purchasing experience a lot better than it currently is - and also to hopefully impact the rate of online mobile sales.  With TryPhone, consumers are able to look at a phone in full detail from the convenience of their browser, at home, in the office, without going into a store to checkout the phone.

Future releases of this service will also include try-before-you-buy of mobile content, applications, services, etc.  We want to make consumers a lot more comfortable with their phones and with buying stuff with their phones - the more comfortable a user is, the more he/she will use - and that helps the entire ecosystem.

This is, btw, our first move into the consumer space - this is also a showcase of our DeviceAnywhere Consumer technology - technolgoy to create online demonstrations of mobile phones and mobile content, which is already in pilots and trials at major operators and phone manufacturers. 

See it at www.TryPhone.com and tell us what you think!!

Here is some of the press coverage we have gotten on it so far (sorry for the bad formatting):

http://www.businessweek.com/the_thread/techbeat/archives/2007/12/tryphone_test-d.html?campaign_id=rss_blog_techbeat

TryPhone: Test-Driving Cell Phones, Virtually

Posted by: Olga Kharif on December 10

I just stumbled onto TryPhone.com, offering a cool new way to test-drive a new cell phone without driving out to a carrier’s store to see the device.

The site has posted pictures of phones such as LG Muziq that are interactive. You can press the phone’s buttons, scroll through digital menus, and ge

t a feel for what operating that phone would be like.

Here’s the cool part: TryPhone claims that its unique software lets Web users to remotely operate actual phones. The interactive demos on the site,

which is currently in Beta, are actual recordings of such interactions.

Today, the site only offers demos of a few phones, including Samsung Juke, BlackBerry Pearl and the iPhone (alas, in the case of the iPhone, you can

not get a sense of the great finger-swiping action by clicking on the phone's screen with your computer mouse). But I think such sites can be helpful in

making buying decisions. I wouldn't be surprised if service providers incorporate this functionality into their online stores.

Ditching the Dummy Handsets

By Elizabeth Woyke

December 10, 2007

http://www.forbes.com/technology/2007/12/09/handsets-wireless-iphone-tech-cx_ew_1210phone.html

One of the festering complaints folks have about cellphones is the lackluster buying experience. No one really likes buying a phone based on a few minutes spent pressing the greasy buttons of a dummy handset.

A new interactive online service called TryPhone aims to revamp the process by letting consumers experiment with virtual cellphones online. Users can test drive phones--navigating menus and testing applications--via a Web browser and feel almost as if they were holding the handsets in their hands.

The service launches in beta form on Monday, is free for consumers and works like this: Users log on to the TryPhone Web site and select the handset they want to test such as the Apple (nasdaq: AAPL - news - people ) iPhone or Samsung Juke or Research in Motion's (nasdaq: RIMM - news - people ) BlackBerry Pearl. (The service will launch with a handful of phones and add a few each week.)

The phone images portrayed on the TryPhone are slightly larger than actual size. Users can move their mouse over the image and click on the phone's buttons. The phone's screen reflects the commands, processing them in the same amount of time the actual phone would.

On the Juke, for instance, a click on the phone's scroll wheel brings up a text messaging screen, a calendar or a picture function, just as if a finger were pressing the keys of the real phone. A click on the phone's "end" button clears the screen.

The iPhone demonstration is both the most fun--and most frustrating. Users can click on its menu and see its text messaging display, calendar and weather applications. They can view a photo album by navigating through the menu the same way a regular user would--via the "photos" and "photo albums' icons--and then select a photo to simulate sending an e-mail to a friend. They can even try out Apple's Internet browser. Even so, the Web demo doesn't come close to the seamless finger browsing possible on the real iPhone.

The site's interactivity is powered by software that creates a virtual map of the handsets. "Each handset is a recording of a physical handset," says Faraz Syed, chief executive and founder of Mobile Complete, the San Mateo, Calif.-based mobile applications firm that has created the site. "We can grab all the display information in a phone and render it in software."

Mobile Complete has offered a professional version of the service for applications developers called DeviceAnywhere for two years. The site lets developers test and monitor the mobile applications that they are building on more than a thousand handsets over the Internet. That's a nice service in a world where many handsets run on different standards. Otherwise developers would have to buy all these handsets to test their applications--a problem that Google (nasdaq: GOOG - news - people ) hopes to stamp out with its "Open Handset Alliance" and development platform. Syed says around 9,000 groups currently use DeviceAnywhere, including developers, operators, manufacturers and media companies.

Although plenty of existing sites, including those of the carriers and handset makers, offer pictures and videos of the phones they sell, Syed hopes that TryPhone will be a place where consumers can get an unvarnished peek at the latest gear.

He aims to generate revenues by striking up partnerships with e-commerce sites such as Amazon (nasdaq: AMZN - news - people ) or Best Buy (nyse: BBY - news - people ). TryPhone is also including user reviews and tutorials on how to use some basic phone functions such as adding a new contact, viewing a missed call or changing the phone's wallpaper. Eventually users will be able to add homegrown demos and tutorials, too.

There are limits: Since TryPhone primarily demonstrates phone functions, it skimps on the full gamut of available options. Expect to see, for instance, only one sample wallpaper. The functions the Web site displays are also limited by what a computer mouse can do. As a result, the scroll wheel on the TryPhone version of the BlackBerry Pearl doesn't actually scroll, though it can be "pushed" with the mouse. Users testing the iPhone can click to view its "notes" screen and touch keypad. But they can't actually type out a message or send it anywhere. More features are in the works, including audio effects and how popular services like Google Maps and Sprint TV look on various handsets.

Syed's goal, nonetheless, is to bolster mobile services. His primary investors are Motorola (nyse: MOT - news - people ) Ventures and France Telecom's (nyse: FTE - news - people ) venture subsidy, Innovacom. Notes Syed: "The more familiar you are with a phone, the more you will use it."

Web Service Lets Users Try Out Mobile Phones

Mobile Complete's free TryPhone lets users take mobile devices out for a virtual test drive before they buy.

By Elena Malykhina
InformationWeek 
December 10, 2007 03:25 PM
http://www.informationweek.com/showArticle.jhtml;jsessionid=DHI355ZOFOGP4QSNDLPSKHSCJUNN2JVN?articleID=204800542&queryText=tryphone

Mobile Complete on Monday launched an interactive Web service that lets mobile users test-drive popular phone models before buying them.

Mobile Complete was founded in 2003 and specializes in tools for automated testing of mobile applications.

The company's free service, dubbed TryPhone, can be accessed via a Web site, which contains virtual mobile phones that simulate the exact same features of physical phones. The devices appear on the screen larger than normal, allowing people to press buttons, run programs, and compare different devices.

Users also get an overview of the phone they're interested in, as well as reviews, technical specifications, and demos. TryPhone even offers users the option to buy a phone when they're done testing it by linking to the provider's Web site

TryPhone.com: virtual phone testing

Posted on: December 10, 2007

http://www.ubergizmo.com/15/archives/2007/12/tryphonecom_virtual_phone_testing.html

http://www.mobile-weblog.com/    [THIS BLOG INCLUDES EMBEDDED TRYPHONE HANDSET – SEE LINK]

Test Drive Mobile Phones with TryPhone Title: Test Drive Mobile Phones with TryPhone
PermaLink: http://www.mobile-weblog.com/50226711/test_drive_mobile_phones_with_tryphone.php

Filed in archive Mobile Technologies by leo on December 10, 2007

In case you could not resist the temptation of getting a new mobile phone this holiday season, make an effort to visit TryPhone, an interactive Website that gives you the ability to try before you buy.

Sometimes even a decent phone review is not enough to help you make a very educated purchase decision given the overwhelming variety of handsets available in the market. You still want to explore its features and see for yourself.

TryPhone gives you that satisfaction less the annoying sales person and pressure. It also compiles user reviews, specifications, and demos of different features in your chosen handset model. You can also compare several phones to give you a better picture.

Since the site is still in beta phase, there are only 4 models available - LG Muziq, iPhone, Samsung Juke, and BlackBerry Pearl. Still, this idea is a big help for many confused mobile consumers out there. Hopefully, TryPhone can expand its phone bank and gather more reviews for it to become a really dependable site.

Via ubergizmo

Mobile Complete Offers Consumers a Way to

Test Drive

the Latest Wireless Devices Before They Buy

December 10, 2007

http://www.ad-hoc-news.de/CorporateNews/en/14559050/Mobile-Complete-Offers-Consumers-a-Way-to-Test-Drive-the

Mobile Complete the world’s leading provider of mobile application testing, monitoring and support solutions for mobile devices and applications today launched a new interactive Web program dubbed TryPhone, which contains fully-functional, virtual phones designed specifically for mobile consumers. TryPhone allows users to test-drive mobile devices online before purchasing.

Consumers can access the site, by going to www.tryphone.com.

Through the TryPhone Web service, individuals have access to a variety of phones on which they can press buttons, run programs, and truly experience and compare different handsets. The service also allows consumers to read reviews, watch demos and compare different devices. A free service, TryPhone serves not only to educate consumers about the different handsets and features available in the marketplace, but also promotes a simpler, less stressful purchasing experience. Mobile consumers will no longer be burdened with Long retail lines and phone replicas that aren’t true to form.

Unlike flash-based or other emulation programs, TryPhone handsets leverage Mobile Complete’s award-winning DeviceAnywhere, Direct-to-Device technology, which provides mobile application developers with remote access to more than 1,000 real mobile handsets connected to live networks which are accessible over the Internet. To develop the TryPhone virtual devices, Mobile Complete built an automatic crawler that scans each DeviceAnywhere handset and creates a blueprint of all the pathways on the phones. These pathways are then leveraged to create fully interactive, virtual phones and respective applications.

?Historically, going to a store and purchasing a cell phone has been an unpleasant process for consumers who are faced with pushy salespeople and little opportunity to test devices, said Mobile Complete CEO Faraz Syed. So, after several years of serving the developer community, we realized the growing number of self service oriented consumers in need of a more convenient interactive purchasing experience. In response we launched TryPhone, which is a natural extension of our proven, widely renowned DeviceAnywhere service. TryPhone’s goal is to empower consumers to make educated decisions when choosing phones right for them, as well as helping them to understand how to take advantage of all the cool features available on today’s devices. Plus, it enables consumers to take complete control of the purchasing process, without ever having to step foot in a store.

This launch marks the initial phase of the TryPhone service, featuring the Blackberry Pearl, Samsung Juke, LG Muziq and the Apple iPhone for. Phones will be continuously added to the Portfolio on a weekly basis.

Mobile Complete Offers Consumers a Way to

Test Drive

the Latest Wireless Devices

December 10, 2007

http://forums.wirelessadvisor.com/wireless-news/67249-mobile-complete-offers-consumers-way-test.html

Mobile Complete – the world’s leading provider of mobile application testing, monitoring and support solutions for mobile devices and applications –today launched a new interactive Web program dubbed “TryPhone,” which contains fully-functional, virtual phones designed specifically for mobile consumers. TryPhone allows users to test-drive mobile devices online before purchasing. Consumers can access the site, by going to www.tryphone.com.

Through the TryPhone Web service, individuals have access to a variety of phones on which they can press buttons, run programs, and truly experience and compare different handsets. The service also allows consumers to read reviews, watch demos and compare different devices. A free service, TryPhone serves not only to educate consumers about the different handsets and features available in the marketplace, but also promotes a simpler, less stressful purchasing experience. Mobile consumers will no longer be burdened with long retail lines and phone replicas that aren’t true to form.

Unlike flash-based or other emulation programs, TryPhone handsets leverage Mobile Complete’s award-winning DeviceAnywhere™ Direct-to-Device™ technology, which provides mobile application developers with remote access to more than 1,000 real mobile handsets connected to live networks which are accessible over the Internet. To develop the TryPhone virtual devices, Mobile Complete built an automatic crawler that scans each DeviceAnywhere handset and creates a blueprint of all the pathways on the phones. These pathways are then leveraged to create fully interactive, virtual phones and respective applications.

“Historically, going to a store and purchasing a cell phone has been an unpleasant process for consumers who are faced with pushy salespeople and little opportunity to test devices,” said Mobile Complete CEO Faraz Syed. “So, after several years of serving the developer community, we realized the growing number of self service oriented consumers in need of a more convenient interactive purchasing experience. In response we launched TryPhone, which is a natural extension of our proven, widely renowned DeviceAnywhere service. TryPhone’s goal is to empower consumers to make educated decisions when choosing phones right for them, as well as helping them to understand how to take advantage of all the cool features available on today’s devices. Plus, it enables consumers to take complete control of the purchasing process, without ever having to step foot in a store.”

This launch marks the initial phase of the TryPhone service, featuring the Blackberry Pearl, Samsung Juke, LG Muziq and the Apple iPhone for. Phones will be continuously added to the portfolio on a weekly basis.

Mobile Complete Offers Consumers a Way to

Test Drive

the Latest Wireless Devices Before They Buy

December 10, 2007

http://digitalproducer.digitalmedianet.com/articles/viewarticle.jsp?id=252942

Mobile Complete - the world's leading provider of mobile application testing, monitoring and support solutions for mobile devices and applications -today launched a new interactive Web program dubbed "TryPhone," which contains fully-functional, virtual phones designed specifically for mobile consumers. TryPhone allows users to test-drive mobile devices online before purchasing. Consumers can access the site, by going to www.tryphone.com.

Through the TryPhone Web service, individuals have access to a variety of phones on which they can press buttons, run programs, and truly experience and compare different handsets. The service also allows consumers to read reviews, watch demos and compare different devices. A free service, TryPhone serves not only to educate consumers about the different handsets and features available in the marketplace, but also promotes a simpler, less stressful purchasing experience. Mobile consumers will no longer be burdened with long retail lines and phone replicas that aren't true to form.

Unlike flash-based or other emulation programs, TryPhone handsets leverage Mobile Complete's award-winning DeviceAnywhere(TM) Direct-to-Device(TM) technology, which provides mobile application developers with remote access to more than 1,000 real mobile handsets connected to live networks which are accessible over the Internet. To develop the TryPhone virtual devices, Mobile Complete built an automatic crawler that scans each DeviceAnywhere handset and creates a blueprint of all the pathways on the phones. These pathways are then leveraged to create fully interactive, virtual phones and respective applications.

"Historically, going to a store and purchasing a cell phone has been an unpleasant process for consumers who are faced with pushy salespeople and little opportunity to test devices," said Mobile Complete CEO Faraz Syed. "So, after several years of serving the developer community, we realized the growing number of self service oriented consumers in need of a more convenient interactive purchasing experience. In response we launched TryPhone, which is a natural extension of our proven, widely renowned DeviceAnywhere service. TryPhone's goal is to empower consumers to make educated decisions when choosing phones right for them, as well as helping them to understand how to take advantage of all the cool features available on today's devices. Plus, it enables consumers to take complete control of the purchasing process, without ever having to step foot in a store."

This launch marks the initial phase of the TryPhone service, featuring the Blackberry Pearl, Samsung Juke, LG Muziq and the Apple iPhone for. Phones will be continuously added to the portfolio on a weekly basis.

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Try Before You Buy with TryPhone

By Editor Wireless and Mobile News on December 10, 2007 11:53 AM | Permalink | Comments (0) | TrackBacks (0)

Mobile Complete launched a new interactive Web program dubbed “TryPhone,” which contains fully-functional, virtual phones designed specifically for mobile consumers. TryPhone allows users to test-drive mobile devices online before purchasing. Consumers can access the site, by going to www.tryphone.com.

This launch marks the initial phase of the TryPhone service, featuring the Blackberry Pearl, Samsung Juke, LG Muziq and the Apple iPhone for. Phones will be continuously added to the portfolio on a weekly basis.

Through the TryPhone Web service, individuals have access to a variety of phones on which they can press buttons, run programs, and truly experience and compare different handsets. The service also allows consumers to read reviews, watch demos and compare different devices. A free service, TryPhone serves not only to educate consumers about the different handsets and features available in the marketplace, but also promotes a simpler, less stressful purchasing experience. Mobile consumers will no longer be burdened with long retail lines and phone replicas that aren’t true to form.

Unlike flash-based or other emulation programs, TryPhone handsets leverage Mobile Complete’s award-winning DeviceAnywhere™ Direct-to-Device™ technology, which provides mobile application developers with remote access to more than 1,000 real mobile handsets connected to live networks which are accessible over the Internet. To develop the TryPhone virtual devices, Mobile Complete built an automatic crawler that scans each DeviceAnywhere handset and creates a blueprint of all the pathways on the phones. These pathways are then leveraged to create fully interactive, virtual phones and respective applications.

“Historically, going to a store and purchasing a cell phone has been an unpleasant process for consumers who are faced with pushy salespeople and little opportunity to test devices,” said Mobile Complete CEO Faraz Syed. “So, after several years of serving the developer community, we realized the growing number of self service oriented consumers in need of a more convenient interactive purchasing experience. In response we launched TryPhone, which is a natural extension of our proven, widely renowned DeviceAnywhere service. TryPhone’s goal is to empower consumers to make educated decisions when choosing phones right for them, as well as helping them to understand how to take advantage of all the cool features available on today’s devices. Plus, it enables consumers to take complete control of the purchasing process, without ever having to step foot in a store.”

This launch marks the initial phase of the TryPhone service, featuring the Blackberry Pearl, Samsung Juke, LG Muziq and the Apple iPhone for. Phones will be continuously added to the portfolio on a weekly basis.

About

Mobile

Complete

Mobile Complete offers solutions for managing mobile handset proliferation. Its unique Direct-to-Device™ technology provides access to and interaction with real mobile devices connected to live global networks. The Internet brings these remote devices and networks directly to users’ desktops. Through a simple desktop interface, users can press device buttons, view LCD displays and listen to ringers and speakers.

Overwhelmed by the diversity of handsets? Need to test your mobile applications and services on foreign handsets and networks? Want to share your handsets with the global developer community? With our DeviceAnywhere™ suite of products, you can create a virtual development and testing lab for your global developer community. Your handsets, connected to live networks, will become accessible to developers from everywhere in the world.

About TryPhone

Mobile Complete has leveraged some of the fundamental elements of its successful DeviceAnywhere platform to create TryPhone, a new Web-enabled service for mobile consumers. By employing its proven technology, Mobile Complete has developed a resource that will help millions of mobile device users worldwide make better purchasing decisions when it comes to next generation mobile handsets and applications.

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web-based service 

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New TryPhone Web Service is iPhone Compatible

December 10, 2007

http://www.macsimumnews.com/index.php/archive/new_tryphone_web_service_is_iphone_compatible/

Mobile Complete, a provider of mobile application testing, monitoring and support solutions for mobile devices and applications, has launched a new interactive Web program dubbed TryPhone, which contains fully-functional, virtual phones designed specifically for mobile consumers.

TryPhone allows users to test-drive mobile devices online before purchasing. Through the free web service, individuals have access to a variety of phones on which they can press buttons, run programs, and truly experience and compare different handsets. The service also allows consumers to read reviews, watch demos and compare different devices.

This week’s launch marks the initial phase of the TryPhone service, featuring the iPhone, Blackberry Pearl, Samsung Juke, and LG Muziqr. Phones will be added to the portfolio on a weekly basis.

More Blogs:

http://gadget.blogdig.net/archives/articles/December2007/10/TryPhonecom__virtual_phone_testing.html

Choosing a phone is certainly a big headache for many people, and the fact that there is little standard user interface doesn’t really help. One solution is to read reviews and look over tons of photos that show what the user interface looks like. A better solution is to use Tryphone.com.

The concept is very simple: Tryphone has captured (almost) all the possible screens on a number of phones, and users can play with a virtual phone to see how the interface feels like. Users can click on the virtual phone to go from one screen to another. Finally, widgets are available to embed a virtual phone in web pages.

Tryphone.com

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Mobile Complete said its goal is to provide mobile users with a less stressful purchasing experience without salespeople and long store lines. With an overwhelming amount of options for mobile phones, the service also provides a good overview of different devices and their features.

"One of the overriding goals of TryPhone is to better educate consumers about which mobile handsets are right for them. TryPhone provides a series of demos and tutorials to guide the consumer after they have purchased their phone -- saving them the time and hassle of trying to read manuals or figure out applications by themselves," said Faraz Syed, CEO of Mobile Complete, in an e-mail.

TryPhone doesn't use flash-based or emulation programs; instead the service uses Mobile Complete's DeviceAnywhere Direct-to-Device technology, a combination of hardware and software that connects to mobile devices.

Mobile application developers use Direct-to-Device to remotely access devices connected to live networks via software over the Internet. The "automatic crawler" feature scans phones and creates a blueprint of all the pathways, which are used to create interactive virtual phones.

The service is currently launched in beta, so don't expect to find a comprehensive list of devices. Initially there are only four devices available for testing: the BlackBerry Pearl, the Samsung Juke, LG Muziq, and the Apple iPhone.

Mobile Complete plans to continually add new phones on a weekly basis.

Rachel Stein | Senior Account Executive | Bock Communications

(o) +1.714.540.1030, ext. 18 | (m) + 1.714.206.8200 | rstein@bockpr.com

TryPhone sneak preview!