DeviceAnywhere Blog

A new look for DeviceAnywhere, a new logo, a new brand

"Hi, I'm from Mobile Complete"

"I'm sorry, I don't know Mobile Complete"

"Are you familiar with DeviceAnywhere?"

"Sure, we use it all the time"

"We are the same company, DeviceAnywhere is our product"

"Oh!  I see....we love your service..."

....the above....is a typical first-time conversation that we regularly have with customers and prospects - and we have been facing this issue for a long time now.  DeviceAnywhere as a brand has far outpaced Mobile Complete as a brand....and as 'marketing Gods' will tell you, why market two brand, suffer brand dilution, and have frustrating first-time conversations like the above, when you can just as well focus all your energies on a single brand?

An even worse (some may say funnier) conversation:

"Hi, I'm from Mobile Complete.  We provide a network of remotely accessible real handsets"

"Sorry...we are already working with your competitor...I think it is called DeviceAnywhere"

"You'll be glad to know we are the same company, DeviceAnywhere is our product"

"Well....why didn't you say so?"

When this happens to you a lot at tradeshows and during phone conversations, you know you've got to change something....and that is exactly what we've done.

At CTIA 2008 Las Vegas we unveiled a new website with a new logo and a new look and feel.  We are now accessible at www.DeviceAnywhere.com, and all the content originally located at www.MobileComplete.com can also be found here (in fact that domain also points to DeviceAnywhere.com now).  This project was internally called the 'website fusion project'....congratulations to everyone for getting this project executed so successfully.

We are still in the process of making some updates and changes to the site as I write this....

You'll see we have a new logo...the globe with the splotches...denotes the anywhere-to-anywhere model that is the gist of our offerings.....any user, from anywhere....to any device, anywhere. 

All of our products now lie under the DeviceAnywhere brand:

DeviceAnywhere:  Remote access and collaboration

DeviceAnywhere Pro:  A comprehensive test automation and scripting environment

DeviceAnywhere Monitoring:  QoS monitoring from the end user perspective

DeviceAnywhere Consumer:  Fully interactive virtual phones offered over the Web

....and most importantly....

'DeviceAnywhere by Mobile Complete' is our approach to push DeviceAnywhere to the forefront as our 'brand', and pull Mobile Complete into the background (but it is important to keep Mobile Complete - the name - around for a little while longer to avoid confusion the other way round; after all, some people do know us as Mobile Complete.  Expect to see 'by Mobile Complete' getting smaller and smaller and smaller....until it disappears...and we are ultimately referred to as, simply...

...DeviceAnywhere...

I'm back from a hiatus...DA Japan live!

Folks,

I have this habit...a spurt of activity...followed by prolonged periods of inactivity...when it comes to this blog.

In any case, the new season - the SF Bay Area warming up nicely - is thawing me out - and I am back to update everyone on a few things that are going on at Mobile Complete.

Many of you may have heard....we launched DeviceAnywhere Japan in March!  It is indeed great news for us and for our community of customers - because now you can test all your mobile applications on the far away Japanese networks - all from the convenience of your desktop computers.  This system currently contains about 30 or so handsets across 4 operators:  NTT DoCoMo, KDDI, Softbank, and Wilcom.  We will continuously add more handsets to this setup...stay tuned.

Of-course we all know how difficult it is to support the Japanese market - given that Japanese phones can, for the most part, not be made to work on any network outside of Japan, which makes all of our jobs a lot more difficult.  Hopefully, you'll be able to leverage DA Japan to ease some of this pain, and get faster penetration in a market as big as, and as lucrative as Japan.

Incidentally, at the launch of our DA Japan system, I visited Tokyo for a brief period.  This was my first visit to Japan, and I was quite impressed with how everything works there.  Note that over the past 6 months I have made numerous global trips, so now I can compare and contrast the various places, how they do business, how they work, and what clicks - more confidently.  It helps to see such diversity of humanity and culture in such a short amount of time....gives you perspective....

More on Japan in later posts, since I am still learning more about the business culture there...and no doubt will make more trips to that part of the world over the next few months.

I'll look forward to seeing you all benefit from DA Japan....let us know if you face issues, or if you have any sort of feedback on this topic.  Thanks.